Vungle Playable Ads: Development Guidelines
by Network Specialist Networks
Vungle (now part of Liftoff) is a premier network for high-LTV users. Vungle playable ads should be highly polished and performance-tuned.
Vungle Technical Requirements
- File Size: Up to 5MB (zipped).
- CTA Handling: Standard
parent.postMessage('download', '*')or MRAID calls. - Testing: Use the Vungle self-serve dashboard to upload and test on various devices.
Maximizing Performance
Vungle’s algorithm favors ads with high “Completion Rates.” Ensure your playable isn’t too difficult for the average user.
Frequently Asked Questions
Does Vungle support interactive end cards?
Yes, Vungle is a pioneer in interactive end cards (IECs), which act like playables that appear after a video.
Can I use video inside my playable?
It is possible but risky due to file size. Most developers use sprite-sheet animations instead.