Playable Ads for Brands: Non-Gaming Use Cases
by Marketing Strategist Strategy
While they started in gaming, playable ads for brands are becoming a powerful tool for retail, finance, and automotive companies.
Gamifying the Brand Experience
Imagine a “Virtual Test Drive” for a new SUV or a “Makeup Try-on” for a beauty brand. These interactions provide value before the user ever leaves the ad.
Why Brands Love Playables
- Brand Recall: Interactive experiences are remembered longer than videos.
- Zero-Party Data: Track which colors or features users interact with most.
Frequently Asked Questions
Are brand playables more expensive to build?
Often yes, as they require higher-fidelity assets and more complex logic than a simple puzzle game.
Which networks are best for brand playables?
AppLovin and Vungle are excellent choices due to their high-quality inventory in lifestyle and utility apps.